Trends

Trends
7 May 2020

A new identity for a new era

Evolution arises from adaptation to the changes that Life presents to us. The Covid-19 is one of the largest that, as Humanity, we have faced for decades. Tarazaga Emotional Business Management was undergoing a change in corporate identity and strategic business definition, like so many other companies, when the pandemic…
Trends
7 May 2020

The post COVID-19 society

The opportunity for change Society has been in confinement for 50 days. The emotions of panic, anguish and submission have been giving way to others of uncertainty, mistrust and anger. Society is under the effects of post-traumatic stress derived from prolonged deprivation of liberty by an invisible threat. No images…
Trends
23 December 2019

Training in emotional management oriented to job satisfaction

Tarazaga professionals carried out in 2018 an emotional management training program for a leading private hospital in its sector. The objective was to increase job satisfaction and staff effectiveness, improve pride of belonging and customer orientation, as well as develop management skills related to behaviours that affect improvement factors. Around…
Trends
22 December 2019

Repositioning in the international market

Tarazaga has managed a competitive positioning plan for a service company that operates in the international market. There was an opportunity for taking advantage of a new stage of management, making a strategic turn and enhance its presence in the European market. A new brand and positioning strategy have been…
Trends
12 May 2019

Osakidetza, Basque Health Service

Tarazaga has been the consultancy chosen by the largest organization in the Basque Country, in which 30,000 professionals work, to define, organize and coordinate the events to commemorate its 35th anniversary. The project has involved a study with patients, through ©motivational dynamics, to previously define the marketing and action strategy.…
Trends
23 December 2017

Turn internal communication into a tool for change

Tarazaga has carried out a strategic project to study the internal communication of a large service company, focused on a team of more than 200 people that constitutes the backbone of the firm's direct relationship with the millions of users that the company serves throughout the year. It was about…
Trends
12 December 2017

Transforming negative environment into well-being effectively

Tarazaga has carried out a pioneering project for an international industrial group, focused on the solution to the deterioration of the environment in one of the areas of the company. This deficiency was producing abnormal situations in people, related to casualties or stress. The project has focused on laying the…
Trends
18 April 2016

Strategic safety plan

Tarazaga Emotional Business Management has developed an avant-garde security plan for one of the large international electrical distribution groups. The project, aimed at reducing risk behaviours, has involved conducting field research and analysis of stakeholders, including top management, middle managers, field operators and contractor companies, using the methodology of ©motivational…