Trends

Neuroscience is one of the areas of knowledge on which our Motivation Management© methodology is based, which we have been using in Tarazaga for more than 20 years in hundreds of projects developed for leading companies. The Sorlekua Foundation for Leadership, which we created in 2005, has opted to facilitate…

Tarazaga Emotional Business Management has developed in 2022 several projects to improve health and safety, based on changing the safety culture, for companies in the chemical, steel, food and energy industries in Spain and Portugal. Our Motivation Management© methodology, which is based on neuroscience and systemics, has been successfully applied…

The worldwide pandemic caused by Covid19 was a catalyst for changes that had been brewing for some time in the field of business strategy. But telecommuting was one of the most visible. It demanded the consolidation or acceleration of investments and technological developments that allow working remotely and developing digitization…

The Figeva Foundation for leadership based on values, promoted by the partners of Tarazaga Emotional Business Management, has recognized the leadership of Ana V. Villar, head of the Research Laboratory in molecular treatments against cardiac fibrosis-FIBROHEART, of the Cantabria’s Institute of Biomedicine and Biotechnology (IBBTEC), for its advances in the…

The declaration of the state of alarm in March 2020 led to the confinement of the population, the experience of personal and social dramas, and the submission to sometimes confusing and contradictory guidelines. The pandemic has revealed the true economic situation and dissolved the mirage of recovery from the 2008…

At the end of February, Foment del Treball Nacional held a webinar on how the Covid 19 crisis has encouraged the role of the preventive culture as an engine of change, an approach that has defined our positioning 20 years ago. Tarazaga Emotional Business Management, as a strategic consultancy, has…

The events that have been taking place in the world for a few months have stimulated the paradigm shift that has only been glimpsed so far. It requires the development of new skills. Through our sorlekua Leadership Foundation, we have been working on change management for 15 years, counting on…

Evolution arises from adaptation to the changes that Life presents to us. The Covid-19 is one of the largest that, as Humanity, we have faced for decades. Tarazaga Emotional Business Management was undergoing a change in corporate identity and strategic business definition, like so many other companies, when the pandemic…

The opportunity for change Society has been in confinement for 50 days. The emotions of panic, anguish and submission have been giving way to others of uncertainty, mistrust and anger. Society is under the effects of post-traumatic stress derived from prolonged deprivation of liberty by an invisible threat. No images…

Tarazaga professionals carried out in 2018 an emotional management training program for a leading private hospital in its sector. The objective was to increase job satisfaction and staff effectiveness, improve pride of belonging and customer orientation, as well as develop management skills related to behaviours that affect improvement factors. Around…

Tarazaga has managed a competitive positioning plan for a service company that operates in the international market. There was an opportunity for taking advantage of a new stage of management, making a strategic turn and enhance its presence in the European market. A new brand and positioning strategy have been…

Tarazaga has been the consultancy chosen by the largest organization in the Basque Country, in which 30,000 professionals work, to define, organize and coordinate the events to commemorate its 35th anniversary. The project has involved a study with patients, through ©motivational dynamics, to previously define the marketing and action strategy.…