Tarazaga is the only worldwide consulting firm we know that has applied our Theory of Mind with its neurological basis to business management since 2001.

Antonio Damasio

Professor of Neurology at the University of Southern California and Director of the Institute for the Neurological Study of Emotion and Creativity. Member of the European and American Academies of Arts and Sciences.

Awards: Prince of Asturias for Scientific Research, Pessoa, Golden Brain y Honda.

300
projects
3600
trained managers
30
industries
200
thousand employees supported

© Motivation Management

  • Solves complex problems in organizations, managing people’s emotions and collective unconscious.
  • It has a growing database of more than 30,000 emotions, actions and images that allow us to identify the keys to human decision.
  • Raise the corporate unconscious to conscious allowing it to be managed rationally.
  • We are currently working on an AI application that would allow clients to manage through ©Motivation Management.

What makes us unique

Trends

4 May 2025

Absenteeism and Accidents in the Digital Age: The Role of neuromanagement in the Integration of AI and Robotics

In the midst of digital transformation, organizations are facing a significant increase in absenteeism and accidents. These phenomena should not be interpreted solely as operational deviations, but as systemic indicators of the emotional and cultural impact that robotization and artificial intelligence (AI) have on people. Spain spent €28.987 billion on…
25 April 2025

The hidden root of workplace accidents: when the corporate unconscious speaks

"Human and environmental accidents and incidents in companies trigger a trauma that allows us to relive the past again, to increase corporate and human awareness. Failing to see it costs us €50 billion in Spain and puts our welfare state at risk."  This statement, far from being a metaphor, is…
TrendsTrendsTrends
19 December 2024

THE DIGITAL REVOLUTION IN 2025

The digital revolution is already here. The new online world represents a paradigm shift driven by technology, connectivity, and data, with profound implications for individuals, societies and, of course, companies. Until the advent of digitalization, corporate strategies had been based on the creation of value, through efficient allocation of resources…

Some of our clients