Tarazaga is the only worldwide consulting firm we know that has applied our Theory of Mind with its neurological basis to business management since 2001.

Antonio Damasio

Professor of Neurology at the University of Southern California and Director of the Institute for the Neurological Study of Emotion and Creativity. Member of the European and American Academies of Arts and Sciences.

Awards: Prince of Asturias for Scientific Research, Pessoa, Golden Brain y Honda.

trained managers
thousand employees supported

© Motivation Management

  • Solves complex problems in organizations, managing people’s emotions and collective unconscious.
  • It has a growing database of more than 20,000 emotions, actions and images that allow us to identify the keys to human decision.
  • Raise the corporate unconscious to conscious allowing it to be managed rationally.
  • We are currently working on an AI application that would allow clients to manage through ©Motivation Management.

What makes us unique


16 April 2021

Management keys in the new economic scenario

The declaration of the state of alarm in March 2020 led to the confinement of the population, the experience of personal and social dramas, and the submission to sometimes confusing and contradictory guidelines. The pandemic has revealed the true economic situation and dissolved the mirage of recovery from the 2008…
1 March 2021

Preventive culture, a driver of change

At the end of February, Foment del Treball Nacional held a webinar on how the Covid 19 crisis has encouraged the role of the preventive culture as an engine of change, an approach that has defined our positioning 20 years ago. Tarazaga Emotional Business Management, as a strategic consultancy, has…
26 October 2020

Personal session with Sesha, one of the great gurus of organizational change

The events that have been taking place in the world for a few months have stimulated the paradigm shift that has only been glimpsed so far. It requires the development of new skills. Through our sorlekua Leadership Foundation, we have been working on change management for 15 years, counting on…

Some of our clients