Trends

19 December 2024

THE DIGITAL REVOLUTION IN 2025

The digital revolution is already here. The new online world represents a paradigm shift driven by technology, connectivity, and data, with profound implications for individuals, societies and, of course, companies. Until the advent of digitalization, corporate strategies had been based on the creation of value, through efficient allocation of resources…
28 January 2023

Neurosciences at the service of leadership

Neuroscience is one of the areas of knowledge on which our Motivation Management© methodology is based, which we have been using in Tarazaga for more than 20 years in hundreds of projects developed for leading companies. The Sorlekua Foundation for Leadership, which we created in 2005, has opted to facilitate…
31 October 2022

New health and safety projects in Spain and Portugal

Tarazaga Emotional Business Management has developed in 2022 several projects to improve health and safety, based on changing the safety culture, for companies in the chemical, steel, food and energy industries in Spain and Portugal. Our Motivation Management© methodology, which is based on neuroscience and systemics, has been successfully applied…
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5 March 2022

Tarazaga creates an impartial model for the implementation of teleworking

The worldwide pandemic caused by Covid19 was a catalyst for changes that had been brewing for some time in the field of business strategy. But telecommuting was one of the most visible. It demanded the consolidation or acceleration of investments and technological developments that allow working remotely and developing digitization…
16 April 2021

Management keys in the new economic scenario

The declaration of the state of alarm in March 2020 led to the confinement of the population, the experience of personal and social dramas, and the submission to sometimes confusing and contradictory guidelines. The pandemic has revealed the true economic situation and dissolved the mirage of recovery from the 2008…
1 March 2021

Preventive culture, a driver of change

At the end of February, Foment del Treball Nacional held a webinar on how the Covid 19 crisis has encouraged the role of the preventive culture as an engine of change, an approach that has defined our positioning 20 years ago. Tarazaga Emotional Business Management, as a strategic consultancy, has…
7 May 2020

A new identity for a new era

Evolution arises from adaptation to the changes that Life presents to us. The Covid-19 is one of the largest that, as Humanity, we have faced for decades. Tarazaga Emotional Business Management was undergoing a change in corporate identity and strategic business definition, like so many other companies, when the pandemic…
7 May 2020

The post COVID-19 society

The opportunity for change Society has been in confinement for 50 days. The emotions of panic, anguish and submission have been giving way to others of uncertainty, mistrust and anger. Society is under the effects of post-traumatic stress derived from prolonged deprivation of liberty by an invisible threat. No images…