Trends

22 December 2019

Repositioning in the international market

Tarazaga has managed a competitive positioning plan for a service company that operates in the international market. There was an opportunity for taking advantage of a new stage of management, making a strategic turn and enhance its presence in the European market. A new brand and positioning strategy have been…
23 December 2017

Turn internal communication into a tool for change

Tarazaga has carried out a strategic project to study the internal communication of a large service company, focused on a team of more than 200 people that constitutes the backbone of the firm's direct relationship with the millions of users that the company serves throughout the year. It was about…
12 December 2017

Transforming negative environment into well-being effectively

Tarazaga has carried out a pioneering project for an international industrial group, focused on the solution to the deterioration of the environment in one of the areas of the company. This deficiency was producing abnormal situations in people, related to casualties or stress. The project has focused on laying the…
18 April 2016

Strategic safety plan

Tarazaga Emotional Business Management has developed an avant-garde security plan for one of the large international electrical distribution groups. The project, aimed at reducing risk behaviours, has involved conducting field research and analysis of stakeholders, including top management, middle managers, field operators and contractor companies, using the methodology of ©motivational…