Tarazaga has been the consultancy chosen by the largest organization in the Basque Country, in which 30,000 professionals work, to define, organize and coordinate the events to commemorate its 35th anniversary.
The project has involved a study with patients, through ©motivational dynamics, to previously define the marketing and action strategy. From there came the preparation of specific events, the planning and articulation of communication, as well as the design and preparation of informational materials.
Three photographic exhibitions commemorating its decades-long career, with different formats have been organized in different locations. A specific website and brochure have been created, in addition to posters to be placed in the entity’s hundreds of centres.
Also, as part of the anniversary, Tarazaga has conceived and organized a health conference with international speakers. Also, a special commemorative event was held, with an artistic show for VIP guests and employees.