Tarazaga is the only worldwide consulting firm we know that has applied our Theory of Mind with its neurological basis to business management since 2001.

Antonio Damasio

Professor of Neurology at the University of Southern California and Director of the Institute for the Neurological Study of Emotion and Creativity. Member of the European and American Academies of Arts and Sciences.

Awards: Prince of Asturias for Scientific Research, Pessoa, Golden Brain y Honda.

300
projects
3000
trained managers
30
industries
200
thousand employees supported

© Motivation Management

  • Solves complex problems in organizations, managing people’s emotions and collective unconscious.
  • It has a growing database of more than 20,000 emotions, actions and images that allow us to identify the keys to human decision.
  • Raise the corporate unconscious to conscious allowing it to be managed rationally.
  • We are currently working on an AI application that would allow clients to manage through ©Motivation Management.

What makes us unique

Trends

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6 August 2024

John Hassard: With AI, what we used to do in four months, we do in a week

“I am on the Board of a company dedicated to the development of materials for the automotive and aeronautical industry, and what we used to do in four months, we do in a week,” says John Hassard, director of the Institute for Security, Science and Technology at Imperial College London,…
23 March 2023

Tarazaga and Esgate help implement the sustainable business model from the commitment of people

Tarazaga has created a program to evaluate and prepare the company for the adaptation of an environmental, social and governance management model, from the involvement of the people who work in the company. It is about moving from theory to practice, from compliance with the law to the fact that…
28 January 2023

Neurosciences at the service of leadership

Neuroscience is one of the areas of knowledge on which our Motivation Management© methodology is based, which we have been using in Tarazaga for more than 20 years in hundreds of projects developed for leading companies. The Sorlekua Foundation for Leadership, which we created in 2005, has opted to facilitate…

Some of our clients