Regional positioning of tourism brand

The problem

A tourist region finds a glass ceiling in the number of visitors and tourists, incomprehensible to those responsible. Private investors offer their services and carry out actions autonomously and in isolation, without a defined common strategy.

The solution

Research with ©Motivation Management of 2000 tourist agents, reveals the unconscious belief of the tourist system of that region: you don’t like me / I don’t like you.

A new concept of quality is developed in a natural environment, where to integrate these businesses, with a marketing plan, a quality control program and a shared reservation system. All those changes allow the development of a new tourist network with a distinctive brand.

Carrying out a communication campaign and emotional training for the owners of luxury hotels and tourist agents meant a transformation of the previous situation.