The crisis had ended with more than 60% of the commerce and hospitality of an influential city of services.
We discovered the fear of failure and disorientation that blocked the initiative of self-employed and small entrepreneurs. At the same time, there were new public and private services to be demanded in the new social model that was emerging. Taking those factors into consideration was key to launching public policies to guide and give confidence to new entrepreneurs.
The project also discovered new emerging social coexistence values, in a broad representation of citizenship, providing municipal managers with data that allowed avant-garde changes in municipal ordinances, with the certainty of aligning with citizens.