A new medical centre with professionals trained in the world’s first clinics and the latest technologies in its sector, is presented to the market. However, at first the public does not know its services well and is unaware of the new brand.
The study of the values of potential users served to implement a new strategy, which connects with their internal motivation. Services and marketing are oriented in that sense. The medical centre grows 60% in six months, consolidates and begins an expansion plan in new markets.