The problem
A new company is created to launch an electronic commerce portal for computer products, in the midst of the technological bubble. The consumer is faced with an avalanche of products that make it difficult to discriminate the grain of the straw.
The solution
An attractive positioning based on efficiency, security and value for money is defined, which is supported by a direct, avant-garde communication campaign based on public relations. The portal is located after one year among the first four Spanish e-commerce companies.
INDUSTRIES AND SUCCESS STORIES