In Tarazaga there is no list of attributes for the leader. Each human being manifests those that he or she discovers within himself and that he or she has come to manifest. We train the genuine values of each person. That gives him/her charisma and authenticity. That gives the light with which the leader illuminates the path towards the new to others.
The social and economic environment is changing at breakneck speed. Organizations and citizens look for well-rooted leaders who connect with emerging new values and know how and where to move.
Technology has changed the rules of the game. Now it’s not about making a few statements a year. Leaders are publicly exposed almost permanently, and people prioritize the authenticity and coherence of the values lived and expressed.
To this is added a leap in the maturity of humanity. People increasingly acquire more judgment. Parental leadership is all over. The new leadership is exemplary, part of self-knowledge and rooting, synthesized in a phrase that in the European tradition immortalized the Delphic oracle “Know thyself”.