Alfredo has been Managing Director of Business International (The Economist Group); director of the world’s leading communication consultancy, Burson-Marsteller; and director of Communication and Institutional Relations in Ono. In addition, he has been a teacher at the Complutense University and the ESIC and ESEUNE business schools as well as the UNIR MBA.
Alfredo has integrated international teams, with responsibility for Europe. For years he directed change programs for companies such as Motorola, AT&T, Citibank, ABB, Pagenet, SCO, etc.
Alfredo holds a (cum laude) PhD in Economic Information from the UCM, a Diploma in Business Management from the Madrid Chamber of Commerce. He has been trained in management and finance (Ashridge Business School, IE, KPMG Peat Marwick) and executive and teams coaching (he was a disciple of Sir John Whitmore).
He has also taught at the University of Barcelona, University of Navarra, University of the Basque Country and TCI (Orkestra, University of Deusto). He has been awarded the Banesto banking Prize and the Continent Prize for commercial distribution.