Taking-off of a Specialized Medical Centre
A new medical centre with professionals trained at worldwide leading clinics and the latest technologies of their speciality arises in the market. But the target public does not know well its services neither recognizes its brand at the beginning.
The study of its potential customers' values helped to introduce a new strategy that connects with their internal motivation. Services and marketing are focused towards the target emotions. The medical centre's turnover grew 60% in just six months, consolidating the firm that begins a expansion plan in new markets.