The distributor of computing hardware and software had grown as reseller of leading manufacturers concentrated into its local market, but it faced the push of smaller and more agile competitors, with slighter cost structure, that fighted on prices.
The company is repositioned as centre of high-tech innovation. Its capacity of consultancy and developer of applications in fields of high added value is upgraded. The company grows in new areas such as knowledge management and e-business. It starts a strategy of acquiring other companies and expands geographically, becoming a reference in the industry.